I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99". And these bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it is just too good to be true.
What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, or whatever the amount is.
Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only it is a waste of money; you are risking being accused of spamming. Spammers are specialized guys on cheating and tricking. This is not a way to build a legitimate business; it is only a way to go for the easy money
Therefore, it is no longer a surprise how often you receive spam mails on Viagra, OEM Software and things you do not even need in your inbox. How do you think these spammers came over your email address? That is so possible, because of the email harvesting practices.
In this way, of the 1,000,000 names; no one knows you or even asked you to be subscribed to your mailing list. On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or many are obsolete.
Certainly, you can say that you could send an initial email asking him or her to subscribe to your list and get a clean subscribers list out of those big lists. Since this could be true, you still face the risk of being accused of spamming, because for the many email clients services, normally it is very easy to click the "spam" button and if you are using a mailing program hosted in your own server, you can get your hosting service cancelled.
That's why when you read such ads again, tell yourself that this is a waste of money.
Spamming has become a big issue nowadays; therefore, I consider it is not worthwhile to take the risk of being accused of spamming. You can build your own responsive list by offering real value to your subscribers, building credibility and a long term relationship. It is good idea if you first learn the rules before engaging into building lists.
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