Vancouver Web Design and Search Engine Optimization

About Vancouver Web Design

Basics:

Planning Future Web Site
The goal of the planning is to help you understand how to organize your web site design and content to achieve your online goals. Using detailed information about you and your company, you will choose strategy for how to best deliver your web site services and products.

Concept Design
First you need to come up with a concept for your future web site that will be unique. You need to think about your company, your customers and users. You will learn about your business and how you would like to present your company on the internet. At this very important stage, you will define the all details and functionality of your future web site.

Web Site Design
Using the all collected details, you will create concepts for your new web site, so that you can choose the design that is most fits to your business and requirements. Once you are deciding on web design, you can begin the process of developing your future web site.
Stick with simple, standard layouts. 2 – 3 column layout very popular because it is easy to read and navigate.

Development
Once the homepage is completed, then you can begin the process of building out the rest of web pages.
Each webpage you construct needs to contain keywords, which people use to find this page.
• Title – very important in Search Engine Optimization, containing keywords from webpage, no more than 90 characters.
• Meta tags - The description meta tag should include one sentence. Do not use more than 200 characters. Place into the sentence the most important keywords and keyphrases that occur on this web page. Some search engines (such as Google) ignore meta keywords tags, but it is good practice to use it anyways.
• H1, H2, H3 in HTML code. Your tags should include your most important keywords at least once.
• Body text - The first paragraph of the content on your webpage should contain the main keywords.
• Hyperlink text – Make sure that you use words contained in hyperlinks on your webpage. Search engines will rank those web pages higher.

Graphics for Web Site
Use graphics as elements in your web pages. You can wrap text around an image.
Use small images for your web site. Large images are increasing downloading time and slow pages.
Fonts
Use Serif for headlines and Sans-Serif for text. Sans-serif and Serif fonts are much easier to read on computer monitors. Other fonts are hard to read.

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