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Recent studies have shown that 80% of visitors
to most sites leave in under 8 seconds.
Here are some reasons why:
1. Consistency
It seems like such an obvious concept but it's
frequently overlooked.
You need consistency between the call
to action in the ad that brought the visitor to
your site, and the landing page they visit.
If the visitor can't find what brought them there
immediately, they'll look somewhere else. How do you
feel when someone offers you something to get
your attention, then gives you something else in return?
Be consistent with your message and turn visitors
into paying customers by giving them what got them there.
2. Too Many Distractions
Remove all distractions.
How many times have you visited landing pages that
offered you so many options you didn't know
what to do?
Stick to a single message. If you ask a visitor
to:
* Read your copy;
* Sign up for you mailing list;
* Check out this or that article; or
* Click on this or that link;
all you did was confuse him, and as a result
he'll do none of the above.
Don't create mental tension. Eliminate it and your
sales conversions will increase dramatically.
Get your visitor into the buying
cycle as soon as possible.
You have to:
* Get their attention
* Turn that to interest
* Create desire
* Close the sale
* Turn the customer into a company advocate
3. There is NO Call to Action or the Offer has NO
Emotional Appeal.
You need emotionally compelling ad copy that stops
visitors dead in their tracks. People buy on
emotion. They justify with logic. People gravitate
toward pleasure and away from pain.
Remember the old adage,"Fear of loss is greater
than the desire for gain."
Get inside your customer's mind. Find out what
gets them emotional about your product and/or
service and quickly explain how your offer benefits
him.
4. Bad Design
Landing pages should have a 800x600 resolution if you
want to capture 89-94% of online users.
Make sure visitors can see the offer
in the first screen. That's usually
the upper 300 pixels on the page.
Make sure the offer is very clear and easy to take
advantage of. Repeat the offer anytime they scroll past
or leave the first screen.
5. Tedius or Invasive Forms
* Keep forms simple
* Repeat the offer on the form
* Use as few fields as possible
* Collect new information only
* Make sure the info is saved as they go so if they accidently
hit the back button they don't have to start over.
* Let people know you will never share this information
with third parties
Get the business you deserve.
Robert Gantt is the online business expert and author
who has help hundreds of companies promote their
websites and make more money online. He is co-author
of the new book, Ground & Pound Competitive E-Marketing
schedule for release in early 2008. Get targeted traffic delivered
to your website now.
http://www.leadpros.com/at/index_r.htm
