The British Tourism Authority, more known as the BTA works as the partner with many regional and national tourist boards, tourist agencies and operators, the national and local authorities. The BTA has a hundreds of offices and representatives in many countries all over the world to promote the United Kingdom as the tourist destination with a good service and a lot of place to visit. Besides other, the BTA has main objectives, such as:
-to increase the incomes to the national economy from tourist industry inland and abroad;
-to define and to understand the needs of foreign visitors;
-to stimulate the improvement of the essential technologies and the achieve the excellent service quality;
- to increase the dynamics of incomes into the tourism sector, especially in potential profitable areas;
-to promote and advertise the national tourist sector in foreign country;
-to control the effective use of costs and other resources in pursuing its objectives.
These BTA offices abroad provide the essential information for those people who are interested in visiting this country. The BTA offices abroad often organize the educational tours with the main aim to gather together British organizations and visitors from other countries.
The BTA also pays a big attention to the trainings and educational seminars with the objective to improve the image of the UK abroad.
The BTA has four main boards: The English Tourist Boards (ETB), the Scottish Tourist Boards (STB), the Welsh Tourist Boards (WTB) and the Northern Ireland Tourist Board (NITB). The main responsibilities of these national boards consist of control and planning functions (protection of the environment, licensing of tourist business), marketing functions (promoting the national tourist destinations, staffing the information centers, the distributing of advertising prospects and literature), financial functions (mainly controlling programs) and coordinating functions (linking the government bodies, local authorities, the tourist agencies and operators).
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