In the United States there is a big percent of failures. The main reason of it is the natural for the Americans feature – a huge ethnocentric, which was especially widespread during the 1950`s and 1960`s. In that period of time Americans began to propagate the national superiority over other countries of the world. Nowadays the American businessmen are persuading that this fact changed the understanding of the peculiarities of other cultures. The famous scientist Fatehi supports the failure density of Americans and contend that the managers from United States are sent to the foreign countries not to learn the new lands but to change and to improve them, to move them nearer to the mentality of Americans.
An understanding of cultural self-awareness has a huge importance before one can comprehend another. Other necessary elements are verbal and non-verbal communication and languages. The ability of communication plays also a great role in the passing of the cultural shock. The development of effective contacts between representatives of different countries can improve the understanding and the agreement among them and at the same time unsuccessful communication can reduce all the achievements and prevent the progress.
The better understanding of the expatriates in the strange location will increase the possibility to express themselves better and to attract the interactions.
The famous scientist Gesteland developed the theory that the most of communication ruptures can create difficulties in managing across culture. For example, the Americans can be very sociable, impressionable and open. This feature can cause huge problems in the African republic Nigeria, where people are quite secluded and do not allow to meddle with other people's lives. The business visitors have to consider the peculiarities of the other cultures and to be prepared before the overseas business trip. So the individual can manage himself the cultural shock, but the companies must also activate in this sphere.
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