Corporate Gift market in India thrives on Diwali – the most celebrated and largest gift giving festival in India. The size of Diwali corporate gift market in India is pegged at Rs 13 billion. Every passing year, the size of the market is growing as corporates are going out of the way to lure both their employees and associates. To milk this lucrative business opportunity gift marketers introduce innovative and luxurious gifts on Diwali and compel corporates stretch their gifting budget.



According to Gift Gurus, the only reason why corporates spend so much on Diwali, and do so happily, is because they realize the benefits of doing so. Apart from building the corporate image of company both internally and externally, Diwali Gifting helps to strengthen goodwill of the company and foster long-lasting cordial relations with both employees and associates. Given here is an analysis of the benefits of corporate gifting on Diwali and why organizations should loosen their purse strings a bit on the occasion.



Great way to express appreciation and gratitude

Corporate gifting on Diwali has been a traditional and socially acceptable way of expressing gratitude and appreciation for customers and associates. According to Hindu customs, Diwali is a New Year’s time for businessmen and hence it makes an apt occasion to thank existing customers for their support in the past by gifting them a token gift. While presenting a corporate gift, companies also make a request for continued support from their clients.



A rise in the culture of corporate gifting and increase in the cost of gifts can be attributed to tough competition in the market today. Besides expressing gratitude companies also try to keep their clients glued to them. Luring new customers by presenting attractive Diwali gifts to target audience is a marketing strategy frequently adopted by corporates.



Building Relationship

Corporate Gifting on Diwali helps in cultivating long lasting relationship with business associates and employees. When presented to staff with a smile, the gift strongly conveys that you care for your employees and wish them the very best. On the other hand, when companies present a corporate Diwali Gift to their business partners and associates it shows the company is grateful on receiving a chance to serve. The goodwill gesture help companies to develop stronger ties with both employees and associates – the two main keys to success for any organization.



Strengthening Goodwill

It has been observed that corporate gifting greatly helps to strengthen goodwill with a customer or a business associate. Gift gurus explain that when a recipient receives a nice and a thoughtful gift on Diwali every year from a company he will cherish good feelings whenever he hears the name of the company or take a look at the gift. It will work in the interest of the company to have a logo imprinted on the gift, especially if it has a longer shelf-life. This way, Diwali Gifting will also work as brand building for the company.




Perfect way to keep in touch

According to marketing analysts, corporate gifting on Diwali is an excellent way to maintain touch with clients. While trying to attract new customers, companies often lose focus from the existing client base. By sending a Diwali Gift companies maintain touch with their clients. This goes a long way in retain existing customers and keeping company’s goodwill intact. Effort should be made to present Divali gifts personally especially to big and loyal customers to maintain cordial business relations.