Who says you need to spend tons of money to market your business?? Well those are the old school of thoughts. Welcome to the new Internet marketing strategy.
The basic idea started of with the algorithm of the search engine. In order to rank well in the World Wide Web, you need to have lots of website putting a link to point to your website and its called Link popularity.
Why should the site owner do you a favor if he does not benefit from it? Unless both parties benefits from this mutual agreement, if not the party seeking a link from the established website might need to pay an advertising fee! This is not really a bad idea if with this arrangement; you have a promised stream of traffics.
However, if you are new in the Internet business and don't have much budget for such advertising, submitting an article about your business is the best idea! And the more the merrier!
Writing an article about your business is the best and most effective way to market your business on the Internet. Best of all, its FREE. Yes everybody is doing it and why shouldn't you?
Some pointers when submitting your article to a directory:
1) Pick the right category
A search on the site will generate a few articles and you have a clue where your business belongs.
2) Key worded content
What is that? Basically if you are selling gifts in your business, litter sparingly your article with the word "gifts". Chances of it being search by the search engine for "gifts" will be higher.
3) Length of article
The viewer reading your article might not have much patience and it is best to convey your message in the shortest possible time. Very often I read articles that beat around the bush that is very bad for marketing. The viewer might get agitated and skip your article for the next one unless your article is very well written. My suggested length will be between 300-600 words.
4) Don't forget to add your URL
I have seen article very well written and yet they are doing themselves a disservice by now putting an URL to their website!
Getting all excited?? Why not? Put on your thinking cap and start to write your article for your business. Don't forget, it must be key worded content to promote your business.
Happy writing and good luck!
Rgs
Stephen Ng
