By Jon Ostler
Is it just me or does Google seem to add a new option or service for marketers every 5 minutes? Every time I’ve finished mastering the latest Google service or tool another one pops up or they change the one I’ve just mastered!
Whenever we get accredited as a Authorized Google Company for something we find something else we should get accredited for!
So if you thought it was all keywords and bids I’m sorry but you have a whole lot more learning to do.
Ok here is my current list of Google things to master if you are into online marketing.
* Adwords (ok that ones easy, remember position preference & day parting ;-)
* Adwords Conversion Optimiser (ok, that’s new!)
* Website Optimiser (we all love multi-variant testing)
* Campaign Optimiser (do they have to call everything ‘optimiser’?)
* Adwords Editor v4 (fantastic tool)
* Content Match (ok that’s easy too?)
* Content Match CPA (there you go they’ve changed it)
* Site Targeting (Easy? Ok they just added ad placement options)
* Google Video Ad
* Google Image Ad
* Google Gadget Ad (newest and coolest product)
* Google Mobile Ad
* Google Local Business Ad
* Report Centre (have you used “search query” and “placement” performance options?)
* Google Analytics
* Google Base
* Google Webmaster Tools
* Custom Search Engines
* Universal Search
* Google Maps
* Goggle Reader
* iGoogle
* Google Checkout
* YouTube
* Google Earth
* Google News
* Ok I think I’ve made my point.
* Ok what Google things have I missed that marketers should be aware of?
Jon Ostler is the Founder and Managing Director of
First Rate. First Rate offers services and technology covering areas such as Online Strategy,
Search Engine Optimisation (SEO),
Search Engine Marketing (SEM), Email Marketing, Performance Marketing, Online Advertising and ROI Tracking.
