Today I'd like to introduce you to a creative marketing
concept that I like to take credit for coining called

"Responder Blogging"

What is "Responder Blogging"?

Well, it's the idea of treating the Autoresponder message series
that's linked to your Lead Capture Page like a Blog.

In other words, it's the notion of taking the content
you might use as a standard Blog entry (presuming of course
that you Blog, don't worry this applies even if you don't)
and adding that content as a new message in your autoresponder
e-mail follow-up series.

The benefits that I realize from Responder Blogging are that it:

- Builds and extends your autoresponder message series
with fresh up-to-date content.
- Automatically facilitates continuing relationship development
with your list members without them going to yet another web site.
- Automatically perpetuates continuous delivery of your marketing message.
- Reinforces the concept of listbuilding
- Leverages your existing Blog content (if you have any).
- It's fun!

I invite you to give it a try!
Tags: e mail, autoresponder message, creative marketing, notion, blog entry, marketing concept, blogging