MySpace reveals their advertising plans

By targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook.
Indeed the first phase of its new advertising sales system called "hyper-targeting" will allow advertisers to use some personal information that users put on their profile to sell personalized advertisement.

MySpace has even assured that its click trough rate on its hyper targeting advertisements will be 300% greater than from competitors. It seems to have already convinced several well known partners: Procter & Gamble, Microsoft, Ford and more, have already signed up for MySpace's new system.

The new scheme allows advertisers to search 100 different user segments like travel, automobile or movies. This is a gold mine for advertisers as they will be able to target their campaigns at people who are more likely to be interested in seeing this advert. Furthermore as Facebook claims that it receives an average of 54 billions pages views each month, MySpace being the market leader must have much more. But these informations will have a price and the more specific information the advertisers want, the more they will have to pay. Facebook has promised to announce the details of its new platform today, which will give users the option of letting the site track their movements on the web at large.

The social networking site is so trendy that everybody wants to create their own profile and get connected. Yahoo is starting to elaborate its own by enable university students to tap into a network of professionals and get advice for internships and jobs offers. What is next?

http://www.tetridia.com/1095