It is a well known and widely accepted fact, that E-books….Specifically...FREE E-books…are one of the best ways to start a viral marketing campaign. Here are seven good reasons why this is true today and will continue to be true for the foreseeable future:
1. E-books are cheap to produce and don’t take long to make. Yes you've got to think it through but much of the information we need is close at hand....If you have articles that you have already written about the subject you are promoting, then it's easy, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use reeditable and rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to your website visitors is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money as you will have added information that leads people back to your website or merchants that you are an affiliate of that have related product to your website and probuct.
2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share, like timely up to date information or humor - people always want a good laugh. Remember that people like to know something that the rest of the world would love to know. They will pass along something that makes them look like they are "in-the-know".
3. E-books are a way to sell other products other than the ones you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.
4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users are willing pass on to others, this is where the use of the word viral realy comes into play.
5. New e-book software (also known as ebook compilers) like Deadeasy can include video for giving instructions on how to do a process like making an ebook, or what order to assemble your new kitset furniture.
6. E-Books can be used to bundle up, say your last few mths of newsletters or mthly articles and given away to your new clients, so they can "catch up" on what is happening.
7. Recently I was asked to supply software to a company that wanted a very secure but simple way of emailing data and files to different clients and members of staff. Relying purely on email was not good enough as other than the person who needed the info had access to the computers. In other cases PDF's were being used but the information needed to be edited at different stages after some trialing of different software we found the the only one suitable was the Deadeasy ebook software, read more about theDeadeasy features here. This program could be mastered by all the appropriate staff members (unlike other programs) and could be secured with a simple but suitable password and changed easily when need be.
