In print, be it
catalog printing pieces, postcard printing, flyer printing or even business card printing, studies have shown that the reader’s eye is usually drawn to the upper right corner of a catalog printing page. That is why if you notice, almost all important products and services are placed in that same spot to make sure that they get the exposure they need to make a sale.
On a creative day, catalog designers would sometimes place the focal item on the upper left corner of the page, and then direct the eye flow downwards until it reaches the bottom right.
But one thing’s for sure, the reader’s eye are provided with the easiest way to find what they want and need in a fashion that is simple to follow.
Here are more suggestions to help you design your
catalog printing project for that desired sale:
1 – Get ideas from others. As they say, the wheel is already invented so you don’t have to reinvent it. Suggestions and tips abound that you’d have plenty of information to use to create the most effective catalog printing project that is suited to the needs of your business. Borrow some of the ideas and mix them with your own. This way, you have something borrowed but still have something new to offer your target readers in your catalog printing project.
2 – Apply catalog printing ideas that are relevant. When you borrow catalog printing ideas, it doesn’t mean that you have to put everything in your own catalog printing project. Mix and match the suggestions that you have acquired to come up with something imaginative. Don’t just rely on what is already available for your catalog printing project. Sift through all of the information you have and use only those that are significant to your purpose. Don’t overwhelm your target readers with ideas that they get confused and distracted from all the different elements in your catalog printing piece.
3 – Strategic application of color and typeface. To reinforce your brand image, the use of color is probably the most effective technique when it comes to catalog printing. You can use color to emphasize, reinforce, as well as support how you want your target readers to see you and your business. An example would be Tiffany’s signature aqua color. The choice of typeface also lets you build a brand image for your business.
4 – Choose your photos and images cautiously. Reshoot your items if you must. The general idea here is to develop your list of product photos that would best exemplify the way you do business.
5 – Content is king. And so is your catalog printing copy. Don’t make the mistake of having your sales pitch written all over your catalog printing pages and then justify it with the excuse that you’re providing valuable information of your type of business. Information can be a most powerful tool to get people to try your products and services. However, information can also take away your prospective clients from your list. When offering valuable information, use it to emphasize the benefits that you can give rather than how to achieve a sale.
Write relevant information in the form of articles or feature how-tos. Provide your target readers with catalog printing copy that draws your prospective clients to buy what you have offered.
For more information, you can visit this page on
Catalog Printing
