Success in network marketing is in direct correlation to your downline’s success. Retaining your downline is a key ingredient in network marketing. You can look at this like you would view traffic generation: you can take one of two approaches: 1) you can “recycle” traffic, so that it keeps coming back; or you can keep a continuous cycle of fresh traffic into the site. Your goal should be to have both mechanisms working, as that will not only bring more traffic, but it will also keep more traffic on your site. The same is the case with network marketing.
Now that you have a general idea of how to obtain that new traffic; and further, how to convert that traffic into members of your opportunity. Next, you need to learn how to keep those new members by instructing them and minimizing dropouts—which go hand-in-hand.
For starters, you should develop a course of some kind, which begins by educating on the bare basics of network marketing—and then you can move to the more advanced and complex matters. Additionally, if you are striving to hold on to your network members, you should be careful not to do a lot of upselling in your course. Rather, only suggest those things that you believe is absolutely necessary; and only what you believe will assist them in obtaining positive results for someone who is a beginner or not a natural at, but still desires to be, a network marketer.
Now that you have produced your course, you may want to consider creating a supplementary manual. This can be sent to each new member of your network as soon as they join your organization. This can be more comprehensive in nature and can be used to guide them through any potential pitfalls they may run into as a new network marketer.
Finally, you it is essential that you make yourself accessible to any member of your network that needs help. You could offer your them your email in a personal welcome email that you send to everyone upon joining; or you may possibly let them contact you by phone. You should definitely consider these options because the more accessible you are, the more your network will trust you; and the more likely they will take your advice and stick around.
Travel offers a very unique network marketing opportunity. Since it is universal, its appeal is huge. Betty Gordon of www.anointeddiamonds.com has a program that combines all the benefits of network marketing with the fun and excitement of travel. As with any opportunity, it does require work but rewards are well worth it.
Teri Hamilton-Mickens has been involve with online services for more than 10 years. She is involved in many internet ventures. She sees Internet Marketing as the wave of the future and enjoys helping others get started in the business. Please visit her at http://www.winatwebmarketing.com
