It is widely thought that the major search engines change their search algorithms often. They do this because they know that people are always looking for ways to beat the system. By making frequent changes, they try to stay ahead of the game. If they never changed the way they index sites, every site would be perfectly optimized and all sites would be tied for the number 1 position. This would make the search engines useless. Therefore, if they want to stay in business, they have to make frequent changes.
Links are very important to the search engines. In addition, the quality of those links is also very important. A link from a very large authority site is seen as more valuable than a link to Aunt Jill’s recipe site that gets no traffic.
Writing articles can be a significant factor in attracting the search engines to your site. Make sure your article is optimized and is written on a subject that is getting many searches. Optimize your article by using primary keywords (that are being searched for often) in your title. In addition, include those keywords three or four times in your article and you will have much more success in attracting the major search engines.
Using these techniques, I have had a number of articles that were listed in 8 of the top ten spots in Google. This is because the article was optimized using good keywords in the title and also in the article.
Another method works well in attracting the search engines. Write interesting and informative articles. Good articles get more page views and are more likely to be published in ezines and larger authority sites. This is your primary objective if you are interested in attracting the search engines. By getting your article (and the links in your resource box) posted on larger sites, you obtain high quality links and the search engines will reward your site with a higher rating.
By writing optimized articles on a consist basis, the search engines will reward your site a little more each time. And before you know it, your site has become an authority site that others are trying to link with.
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