Color postcard printing is becoming more and more popular as a marketing material because of its attractive postcard design and easy to mail format. The postcard, as the name indicates is simply a card printed with the postal stamp so it can be mailed even without an envelope.
It has a full colored front and the back, printed with your marketing copy, your receivers address and the postal marks. There are several ways to design your postcard to differentiate it from those of other businesses. Simply innovate with your design and card formats using these ideas:
1. Standard Postcard – the standard postcard size sold in most souvenir shops is the 5x7 inch postcards.
• This is the traditional postcard size that customers are familiar with, and can be used by businesses that brand themselves as conventional and reliable. And because collecting postcards is among the most popular hobbies in the world, you can have your postcard printed to fit most card albums.
2. Mini-postcard – You can have your postcard printed in the smaller 4.25x6, making it pocket sized and easier to carry. And because these smaller cards are cheaper to print and sent by mail, the costs are also easier on your pocket.
• This is the ideal size if you intend your postcard to be a coupon the customer can present to your shop for a discount. It can also be used as an invitation to an event or a discussion forum. The small size makes it easy for your customer to bookmark your event literally and figuratively.
3. Extra Large postcard – When you want your postcard to stand out against a pile of bills, letters, and other direct-mail-advertisements, print it in larger sizes. You have a choice of printing in different sizes of 5.5 x 8 inch, the 6x9 inch, and the extra large 6x11 inches.
• The large postcards give a sense of urgency as the large size sticks out and jumps at your customers. This is perfect for promoting events, parties, and product launching apart from your time limited promos.
• When advertising to a younger audience, design your large postcard as you would a small poster. Your customer can also use this postcard as a pin up in their cork boards, decorate for their notebooks, designs their scrapbooks and even an extra large bookmark for their big planners.
4. Folded Postcards – Printing companies will let you fold your extra large postcard to have something that looks like a greeting card.
• The folded postcard is best when you need the extra space for your advertising copy. Have the folds divide the card into panels or areas you can use to organize your text. You can use the bottom half for your marketing message, and use the less prominent top part for your small print.
When you are working with your postcard design remember that you can innovate ways to make it tailor-fit your marketing need. Color postcard printing is a flexible advertising materials that with a little creativity can give you great results.
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http://www.rushpostcardprinting.com
