Every day everybody find logotypes all over the world; can find them in T.V, in a magazine, hanging on a wall, in the restaurant you normally lunch, internet, well in every were. But people normally or never stop to analyze or appreciate the complicate and artistic work of this legendary symbol.
To design or learn exactly what a logotype is, first we have to see around us to find all the different sources where we can get ideas, the logotypes doesn’t have origin or amazing history, all logotypes are just symbols or interpretable objects to understand or recognize something. For example one of the most commons or antique logotype is the Christ’s Cross, a perfect symbol to represent the Catholic Religion, composed by 2 crossed lines showing the sacrifice. Another a little bit more complicated is the Mayan’s Calendar, a majestically piece of art showing the advanced organization of an antique civilization dividing the time in sections to organized their commercial activities and holydays.
Once we know, exactly all logotypes history and where comes from, I can basically describe a logotype as one of the most common ways of identification to difference civilizations, Religions, groups, business, brands or companies; Normally is composed by letters, symbols, referent to the group is representing, this help it to get unique differences, are maddened according to the theme, product or market is going to represent.
So to develop, made or create a unique piece is going to identify something, first we have to get clean ideas of the thing, business, theme or group is going to represent.
For example, a Restaurant contract us to made a logotype, what we first have to take in our list of possibilities or influential objects to made it, is the Restaurant’s Name, than we know it, the kind of food this place provide, some other small but important details are, the way the Restaurant looks, where is located, the owner or administrator ideas and many other things we can think can influence and can be a perfect complement to appear in the logotype is going to identify the place.
A little but important tip for this, is get the direct influence of our customers, to can get their ideas, suggestions, and preferences. It is an important guide to catch the right effect in our customers and the possible Restaurant’s customers.
The best logotypes are the ones doesn’t have too much things can saturate the view, are the simple things anybody can understand. The right way to do it depends completely of the operator, artist, or designer with the responsibility; to manipulate the influences and show a final product can get satisfaction to the customers.
George Martin
Graphic Designer
