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While developing a concept for a web site, make sure you leave yourself some room for integrating animations or interactivity. While some designers are hesitant about creating Flash pages, it really can add a little something extra to your site. If you are interested in having total layout flexibility, then Flash is the solution. There is now a new kit offered from Macromedia that will index your Flash sites, so the saying "nobody will find you site" will soon be a thing of the past. The Search Engine Kit can be downloaded from Macromedia's web site: http://www.macromedia.com/software/flash/download/search_engine/

Many marketers will advise against using Flash, but in the day of camera cell phones, HDTV's, car navigation systems, interactive cable menus, and video games, how can we ignore essential tools that aid our design? Not only does Flash allow designers to break free of HTML constraints, there are other positive factors at work here, such as user interactivity, sound, video clips, animation and games. In a society enthralled with online gaming and animations, how can we be expected to abandon tools that enhance our biggest marketing piece, our web sites.

Tags: essential tools, search engine, marketers, animation, menus, flash sites, interactivity, designers, video games, video clips, using flash, hdtv, constraints, animations

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