Web tune up
By Clare Lawrence 19th August 2004
Are you dissatisfied with your websites current traffic? You wont be alone! In this brief article I give you advice on how to boost your traffic.
Content
A common mistake webmasters make is to misunderstand how search engines work and what they look for.
Google the leading search engine ranks sites according to there relevance to search phrases, so if your site is a domain registration service your pages need to include plenty of text about domains and registrations.
Your keyword density should not be too high or too low. I check the leading 10 sites for my chosen phrases and set my sites keyboard density using that as a benchmark.
Images
Pictures and logo's are great for humays, but don't forget the search engines can't yet understand them, though it is rumoured that Google is working on this. All images should have alt tags (which should relate to the image).
Tags
Make sure your meta tags start with your chosen keywords and are short and focussed.
Links
If you enter your full url into Google then select the link to option, you can see how many links Google has recorded for your site.
Now check the top 10 sites for your key phrases. The resulting list is the beginning of a target list for link exchanging.
Pay per click
PPC is not for everyone, but it can bring a lot of focused traffic. Try Google Adwords program:-
https://adwords.google.com/select/
Guidelines
Did you know that Google publishes guidelines for webmasters? It makes sense to stay within these. Over the last 2 years Google has enforced these ever more tightly.
The guidelines can be found at
www.google.com/webmasters/guidelines.html
Follow this simple guidance and your will prosper. Be patient, good traffic takes time to filter.
