Car dealers are always striving for different and new ideas to separate themselves from their competition.
Many car dealership websites show multiple pictures, sometimes up to 60 photos for one vehicle. Dealers understand the need for the consumer to see, feel and almost touch the car before making the purchase decision. Online credibility is also another factor influencing car buyer's decisions.
Moritz Cadillac BMW and Mini Cooper dealership located in Arlington, Texas (Dallas Fort Worth Metroplex Area), has taken the online car presentation one step further. General Manager Tom Hauswirth contracted "Carmmercial.com" to provide full live video presentations of their Mini Cooper product line. Carmmercial.com provided full video production on site and produced video presentations with actual sales personnel of the Moritz team. These videos can be previewed by their potential customers online and answer most questions concerning the purchase of these cars. The Moritz CRM team sends interested parties a link to view the video presentations as well. (http://www.moritz-direct.com/video.php)
Consumers save time by having their questions answered and get to see every feature and aspect of the car they are interested in. This online "Carmmercial" is a unique way Moritz of Arlington saves money compared to expensive Television video commercials and markets directly to the car market audience.


Ask About This Article