If you're using direct mail, and you want to boost your
response, make sure you're using first class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
envelope." any more than a bulk rate indicia, or a piece of
mail with a bar code above your prospect's name.
And I'm not sure what the Royal Mail over in the UK does, or
what postal systems outside of America do, but if you're
here in the U.S., use some of the "non-traditional" stamps
the post office issues now.
You're a lot more likely to have someone open your letter if
it has a "Dr. Seuss" stamp on it... an "elvis" stamp, or
yes,
even a "Happy Birthday"
postage stamp on it, than a plain old "traditional" stamp
with a flag on it.
Remember, direct mail is no different than any other media
you're going to use to market your business. Your job, is
to make your marketing blend in as much as possible -- to
look as credible and "editorial" as can be -- and THEN once
you've got your prospects attention, you use your sales
copy to do the selling for you.
This is the same reason why your display ads should look
like newspaper editorial columns, and not wild, screaming
pieces that might as well say "BUY SOMETHING!"
Remember, sales is like seduction -- and being slick, fast
and aggressive never seduced anyone.
But being slow and sultry does it all the time.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
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About The Author:
Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com
