Over the last couple of days we've been talking about
something few people stop and take the time to consider,
BEFORE they go ahead and start writing their sales copy --
and that is -- whose "voice" your sales copy should be
written in.

Remember, when thinking this through, what's key here, is
credibility, and believability.

You want to ask yourself, "Which "character" will be most
credible and believable, to my prospects?"

And oftentimes, this means, which character can you "make"
most credibile and believable to your prosptcts.

Along those lines, another "voice" you can write in, is what
I call, the "3rd Party Plus" voice.

And who qualifies to be your "3rd Party Plus" voice?

Well... bluntly...

Anyone Who Will Make Your Pitch Work!

For example, I recently wrote a pitch for a real estate /
financial services-related product -- and one letter came
from a real estate lawyer, the other from an investor.

When I pitched a service to CPA's a while ago, guess where
that letter came from?

A CPA of course (a CPA is like a Chartered Accountant, in
case you live outside America).

How about medical or health-related pitches?

Consider using a doctor... a pharmacist... or a cured
patient -- that sounds good to me.

In certain cases, even a "friend" or client can make your
pitch, especially if you've got some kind of whacky or
unique story about how you came up with your product or
service.

You can even "invent" secret "clandestine" characters,
like...

"Mr.(or Mrs.) X" for example... or... "Former Convicted
Felon -- prisoner # 12345".

The choices are endless -- it all depends on who you're
writing to and what you're selling, that ultimately
determines the "best" way to go here.

Remember, you can write "from" anyone you want, so long as 3
things are true:

Your sales pitch is true. Make sure you've got "someone"
behind those characters willing to back their "writing" up.

Your sales copy is believable.

And lastly, your "voice" must have credibility -- don't
advertise your new "shortcuts to real estate investing
success" program, and have the person writing your sales
copy, be a 17-year old surfer dude from Encino,
California.

Make sense?

Now go sell something,

Craig Garber
http://www.kingofcopy.com

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About The Author:

Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com