A few days ago, I exposed a foolish letter I wrote to try
and get prospects when I first became a freelance
copywriter. (Just go here in case you missed
it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)
Do you know what the right way to have approached this
situation would have been?
Meaning, if a freelance copywriter wanted to go out and try
and "attract" new prospects (as opposed to chasing them
down), can you guess what I should've done?
The answer is simple: I should have wrote up a
lead-generating ad (or more accurately, a series of
lead-generating ads), and then...
I should've mailed the heck out of them!
Remember, the best way to generate new business is by using
2-step lead-generation.
Meaning, you go out and ask your potential prospects if
they're interested in getting a free report, or a free
guide, or in this case, maybe you'd want to pick out some
kind of fancy-schmancy name like a
"FREE Business-Owners Special Report: 7 Little-Known But
Incredibly Powerful Secrets The Big Guys Are Using To
Triple Their Sales, Starting Immediately!"
Even better still -- if you target your message even more
directly to your prospects, your response rates would be
even higher.
Like this:
"FREE Retail Store Owners Special Report: 7 Little-Known But
Incredibly Powerful Secrets All The Big Retailers In Tampa
Are Using To Explode Your Sales, Starting Immediately!"
You'll notice, in this headline you've "double-bonded" with
your prospect: You let them know this report is only for
"Retail Store Owners", and only for those retail store
owners in "Tampa".
(And you could've even been more specific than that -- like
"Sporting Goods Store Owners" -- that would be even
stronger and more compelling.)
Listen, no matter what you're talking about, it's always the
little subtleties that'll get you from good to great, so
pay VERY close attention to them.
O.K.?
And if your not interested in being great, then why are you
even reading this?
Right?
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the
archives
at: http://www.kingofcopy.com/tips/tiparchives.html
About The Author:
Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com
