1. Use upsells.
For instance, at your point of sale you could offer a
discount on a related product and have your visitors check a
box to add it their order.
A good shopping cart will make this easy for you, and you'll be able to add to your bottom line by increasing the size of your orders.
2. Break up your price into smaller "easier to digest"
units.
For example, if your product sells for 28.99 a month, point
out in your site's copy that your visitors would be getting
your product for less than a dollar day.
3. Write articles.
Get more traffic and sales by writing informative articles
on topics of interest to your target audience.
Submit your articles to article announcement lists, article
directories and also to relevant ezines that accept article
submissions.
4. Follow up by email.
You could publish an ezine, offer an email course, or you
could increase your sales by offering an email series that
shares useful tips and information related to your product.
5. Use RSS.
Like email, RSS can be used to successfully announce your
special offers, keep your visitors up to date on your latest articles, and to announce updates to your site.
You can also offer your ezine by RSS.
And with RSS you won't have to worry about your ezine
getting blocked or delivered to your reader's spam folder.
6. Provide excellent customer service.
You'll be able to show your customers that you appreciate
their business, and take business away from your competitors whose customer service is sub par.
7. Split test your site's copy.
Increase your conversion rates by testing different versions of your site against your original site's copy.
Add or change only one thing at a time (i.e., a new bonus or price) in your split tests so that you'll be able to
successfully pinpoint what new changes are responsible for
your increase in sales.
About the Author:
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing.
Browse through the articles or submit your own at:
http://www.netpromarketer.com
