How To Market Your Home For A Quick Sale and High Price
Marketing can be one of the most frustrating things to do
when you are selling your home without a realtor. Here is a
quick checklist to help you:
1. After you have prepared your house for sale, Take a fresh
look at all the good and bad features of your house and put
it in writing.
2. Next, prepare a list of just the good features and the
benefit you have enjoyed from them over the years. Write
these out...benefits followed by features. People are
attracted to the "sizzle", not the steak. Benefits are your
sizzle. People buy benefits, not features, so get the
benefits of your house clear in your mind.
Give this "sizzle list" to everyone who comes to look at the
house, post it in the local community centre, put it in all
the mailboxes in a four block radius, put a few in all the
shops in the neighbourhood.
3. Develop an "ideal buyer"profile of who would be
interested in buying your house. People living in an area
often have similar characteristics. Describe the age,
occupation, income, lifestyle interests and pet peeves. Put
all this in writing.
4. Use the benefit-feature list to write an ad for your
"ideal" buyer. Target the headline so it stops your IDEAL
buyer dead in their tracks! Then use a strong opening line
to bring them in to the body copy where you describe your
house. Always end with a call to action. Make it easy for
the buyer to reach you to ask quesitons or for a showing.
Writing powerful ads that work takes practice. Take your
time in writing and re-writing several ads. You could easily
blow away your money on ads that don't get you a buyer. For
detailed instructions on getting the most from your ads and
pre-written ads that are proven to get results go to:
http://www.netman-ecommerce-guru.com/home-selling- secrets
5. Put up a sign in front of your house. As many as 50% of
all houses are sold because either the buyer or someone who
knows the buyer saw a for sale sign in front of the house.
Make sure the sign can be read quickly as people are driving
by.
6. Have a sript ready when people phone about the house.
Keep your benefit-feature sheet handy and use the
appropriate points as people ask questions. Be sure to ask a
"closing question" to bring people in to see your house.
7. Hold open houses. This is where you will get to speak to
people in person so you can drive home the benefits. Be
professional as you walk around the house, highlighting the
features with benefits from the worksheet you created
earlier.
8. Get feedback from people when they finish the walk-
through. If they seem interested, follow up with a phone
call within 48 hours.
9. Be prepared for negotiations. Don't take negative
comments about the house personally. They are talking about
the house, not you. By maintaining a professional attitude,
you will be able to get a better price. This can be the most
costly part of the home selling experience, so be careful of
what you say. For a detailed description on how to handle
negotiations when selling your house without a realtor, go
to:
http://www.netman-ecommerce-guru.com/home-selling-secrets
10. Have an purchase order form ready. Ask for the sale.
Always use a lawyer to make sure you are not making an
expensive mistake. After the purchase agreement is signed,
beware of "buyer's remorse". People often get scared and
want to change their mind soon after they put in an offer.
To avoid losing a sale, be sure to respond with a
counter-offer quickly.
Warm regards, Neeraj Varma, email:
articles@... For FREE info on selling
your house for a higher price, email:
real-estate-info@... or go to:
http://www.mortgage-rate-canada.com
