Content is King If you provide great content online users will
make sure that they can find your website. You can create a
domain with hyphens, longer phrases and words. You don't want to
use the 67 character maximum allowed for domain names, but 15
plus characters is totally acceptable.

To make your domain name memorable, it should be a short phrase
that describes your website, your products or your particular
area of expertise. If you provide reliable, accurate
information, web users can use bookmarks or type the phrase
directly into a search engine to get back to your site. This
means that you will have to really focus on getting your domain
name listed on as many search engines and directories as
possible.

The other advantage to creating a domain name for an
informational site is that most surfers search by typing in
phrases and entire sentences into the search engines. A domain
name that uses all of the words of a small phrase or sentence
will easily filter to the top of the listing and keep your
customers coming back.

Hot tip: If you don't trust the engines to help your customers
find you on a regular basis, make it easy for anyone to bookmark
your site with a reminder button on your home page