We are in the age of E-commerce, which has penetrated its tentacle deep inside the economic growth of any country. In another words we can say that it is a smart way to do business.
Internet has played vital role in bridging the gulf between physical marketing and the online marketing. Let's remember the day's of physical marketing when people use to go heather and thither in order to sell their product, some times doors were banged on their nose, this experience where enough to shattered their heart into pieces they thought that selling the product is like climbing Himalayas or even tougher than meeting God. Thanks to the Internet that their problems are solved just with the click of the
button. With web they cannot only sell their product in their locality but even outside the fence of their country, which will ultimately increase their profit graph.
E-commerce is not only beneficial for the manufacture but it is also equally profitable from the buyer's point of view because Internet has the guts to kill the mediator between buyer and manufacture. We know that mediator plays the great role in increasing price of the product, if we adapt Internet as the mediator ultimately bridge between the manufacture and the buyer will be laid down and the people will get the real taste of the product. But unfortunately percentage of Internet user is less, which give deadly blow to the E-commerce. The important thing is that even though people are familiar with the web they hesitate in doing their business online. Question like
1. Are they were getting the same products, which are shown on the net?
2. Is it cheaper than market?
3. Payment system is fair or not?
chase their mind.
Therefore we should try our level best to remove these rust regarding the
E-commerce from the mind of the user .I thinks that there is only one parameter, which is strong enough to remove the rust from the mind of the buyer that is Sincerity. This should come from both sides then only we can smell the fragrance of blooming E-commerce.
BY,
Sonisoni
