Title: 10 Great Ezine Content Tips To Increase Your Sales
And Readership

Author: Ken Hill

Copyright: 2004

Words: 575

Publishing Guidelines: You have permission to publish this
article in your ezine, publication, ebook, or on your website
as long as the resource box is included with the article and
as long as neither the article or resource box are changed in
any way. The URL in the resource box must be set as a
hyperlink. Minor formatting changes are permitted.

10 Great Ezine Content Tips To Increase Your Sales And
Readership

1. Write articles that provide your readers with a list of
tips.

Depending on the topics your ezine covers, your tips could
be on customer service, autoresponders, or you could provide
your subscribers with a list of tips that help them to
increase their sales or market their businesses more
successfully.

You could also provide your readers with a list of your top
tips on a specific subject such as "Top 7 Ways To Promote
Your Website" or "Top Ten Ways To Promote Your Ezine."

2. Write "how to" articles.

This type of article shows your reader step by step how to
reach an objective such as how to write effective ad copy,
get repeat traffic, or how to write effective metatags.

3. Publish interviews.

Contact experts on the topic your ezine covers and request
interviews. Most people will agree as it provides them with
promotion of their businesses at no cost. Publish your
interviews in article format or use the popular Q&A formula.

4. Write articles that focus on a current hot topic, trend
or that are "seasonal" in nature such as how to increase
sales during the holidays.

5. Provide polls for your subscribers to partake in.

Publishing polls will help you to increase the number of
people that read your ezine because your subscribers will be
interested in seeing the results.

Your polls can also be used to help you decide on changes in
your content, publishing schedule, or to decide on new
things to add to your ezine.

6. Provide your subscribers with resources related to your
ezine's topic such as places to promote their businesses,
ezines, etc.,

You could add these in a recommended resources section. You
could also provide a list of your favorite resources such as
your top 5 books/ebooks on ezine publishing, marketing or
web design with a brief description of each of your
resources.

7. Publish an editor's note at the beginning of each issue.

Use your editor's note to increase your profit by announcing
any new sales or discounts you have on your products or
services.

Also use your editor's note to increase your credibility by
providing tips on the topic your ezine covers and by telling
your subscribers how you've helped your clients or
customers.

8. Provide endorsements within your ezine for your products
from respected experts in your field or list testimonials
from your satisfied customers.

9. Add an "Ask The Editor" section.

Write out thorough, detailed answers to your subscribers'
questions within this section.

This will increase your status as an expert in your field,
which will lead to more sales of your products.

You can also use questions you get from your subscribers to
get ideas for articles that your subscribers will enjoy and
that will keep them reading your ezine.

10. At the end of each issue, tell your readers what your
next issue is going to be about such as the title and
description of your feature article or anything new that you
have planned.

This will help you to increase your readership by getting
your subscribers to look forward to your next issue.

Article by Ken Hill. Pick up Ken's new informative course
on ezine publishing. Discover tips to successfully promoting
your ezine including ways to increase your subscriptions by
participating in successful joint ventures with other ezine
publishers. Pick up your f-ree course today at:
mailto:ezinecourse@...