The Art of Selling

Human imagination is like a cable TV. To test the truth of the statement, imagine a perfume you have been dreaming of for a long time and picture yourself using it. This simple example proves that this image is situated in the back of your mind as a bright image, a combination of sounds and a strong stream of sensation. It reminds you of a short movie. Therefore, if your aim is to control people's attitude towards any object (your project) your main mission is to manage the three main controllers in the human imagination. The first controller is the physiology (mimics, gestures, respiration), the next one is speech and the last one is channels of perception.

Let's look at the example of the first controller. When a client assesses the product he behaves according to his liking or disliking it. His mimics show satisfaction, he smiles; his gestures are free and relaxed unless he jumps in excitement. Yu can be sure that next time he will be delighted with the order, he will behave and act the same way, because these are postures, gestures and mimics that are typical for him when he feels delight. You can be also sure in the opposite reaction to your product if he is not delighted. The knowledge of such details of your regular customer you will be able to evaluate the client's attitude towards your products. Now let's take a look at other controllers. Usage of methods that create a positive picture in the mind of consumer is an art that not every salesman acquires even after years of practice. (www.brookings.edu)You can apply different ways to use speech perception channels for your profit (the most waited "yes" resource). It is essential not to offer a product itself but what is most important the benefits it gives a client. For instance, "Our unique revolutionary software checking the fluency of term paper writing service is the key to recognition in the field of your career". Developed statements with the usage of stylistic methods are powerful tools worth using. They help you to stimulate perception channels. Through these channels the information a recipient gets is transmitted to a corresponding brain centre. They are likely to be equally developed but clients that are in their late twenties already know the dominating perception. The example can be the following: there is no use to tell about the beauties of a dress. We call a radio station good not because of convenient wavelength, but owing to frequency range that fits for a radio set. A salesman is to figure out the frequency range of a client or otherwise the perception channel.

There is a story about a plumber that was called up to a big company. He looked at the defect, took out a hammer and stroke once. The defect was eliminated and everything was running fine in a second. When a company financial director received the receipt with a sum of $700 on it, he called the agency and wondered what the inscriptions meant. The support representative told: "$1 for a hammer strike and $699 for the knowledge where to strike". Gather information about your customer if you want to sell successfully.

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