Copyright © Arnold Stockard
Much of innovation is dedicated to finding not the easiest way to reach a goal, but the most
efficient way. Efficiency saves time and energy. But too many Internet marketers confuse
"efficient" with "easy."
The excessive use of private label rights articles is an example of how seeking the easy way
can lead to failure. These articles seem to be an effective way to establish a reputation on the
Web and to bring visitors to a Website. Using them also appears to be an efficient strategy,
saving the time and energy it takes to research and write an article yourself. But, in fact,
buying a private label rights article, slapping your name on it and submitting it as private
content can be the quickest way not to achieve your goal. This short-cut approach to building
a presence and Website traffic results in gross self-deception. You probably are not making
as much progress as you believe. Submitting private label rights articles day after day, month
after month forms a paper trail that can be used to identify you as a thief, because oftentimes
these articles are pilfered or stitched together from copyrighted material.
Innovation suffers
But even if you use these articles and are not stigmatized, slipping under the search engines'
radar and avoiding being blacklisted by the article directories, you are still participating in
subversive activity. An entire canon of law is dedicated to protecting products of the
intellect. This underscores the importance of ideas to human progress – original ideas. The
bigger crime in stealing an idea is not that it robs the author of remuneration and just
recognition; the real evil is that it contributes in its small way to the insidious erosion of a
cardinal requirement of human survival: innovation.
Regardless of the fact that private label rights articles might be stolen material, using them
deprives society of your potential to generate new ideas or state an old idea in an original
way. That said, using these articles as a starting point, rewriting them to incorporate new
compelling content is acceptable. But judging from the comments of the editor at
EzineArticles.com, one of the leading article directories, a solid rewrite is rare. To counter
the problem, EzineArticles.com has deployed a program that identifies submissions that are
duplicates and filters them.
The number of article directories is growing rapidly, and people do visit these sites to
download content for their Websites. But the big search engines are on the lookout for
duplicate material. Google, with its "Do No Evil" slogan, is reportedly out to slay the
private label rights monster one article at a time. This means "your" article (and the link to
your Web page) might be relegated to the Web junk heap. Obtaining and submitting a private
label rights article as is will be a big waste of time. So much for efficiency.
Credibility takes hit
The three private label options are purchasing the label rights, licensing them, purchasing
software that builds the article from other private rights material and subscribing to sites that
offer the articles for a monthly fee. There are not enough conscientious authors around to
support the ever-growing crop of directories, which means that sub par content will have to
be gobbled up or a lot of these sites will have to go out of business. Demand will not dry up,
because there will always be a surfeit of lazy people trying to make money in Internet
marketing as easy as they can. For example, one tactic is to use private label articles to speed
the construction of a Website, submitting original content to the directories to get a back
link. Unfortunately, many Webmasters do not proof read private label articles for accuracy.
A study by Stanford University's Persuasive Technology Lab shows that inaccurate
information and typographical errors severely compromise a Website's credibility.
You need good content to find success in Internet marketing. Developing content is not easy,
but it is easier if you write from passion. This is not original advice, but it bares repeating ad
nauseam because the message has a difficult time getting through the mindset that grips the
Internet, namely that an online enterprise is a way to make money without a lot of work. As
long as this view is widely accepted, devices such as private label articles will be in demand.
But for those who know better, success on the Web can be just a little bit of original writing
away.
About The Author:
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Arnold Stockard is a science writer and editor.
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