What if I told you that there is one single word that can improve your sales exponentially? This single word is so powerful that not only will it change your sales, but it will change your lifestyle! You will finally learn how to market the RIGHT way to your customers!
What is this magical word? The word is "you"!
What is so magical about the word "you"? Using this word on your websites makes your customers come first! It makes them feel like their needs are put first and they will inevitably buy your product if they are made to feel like the reason that you have created it!
Every consumer is selfish! I admit it. I'm a consumer. I'm selfish too! I want to know, "what's in it for me?" if I'm going to buy something. If you want to properly market to your customers, you need to tell them what's in it for them! Direct the salespitch to "you" and make it seem that you're talking to them one on one!
Don't write in "business-speak"! Avoid saying things like "our company has been in business for 25 years and we strive to find a turnkey solution to the industry of...". Blah, blah, blah! No one wants to hear that! Leave that information for the "About Us" section and make your front page about the customer and their needs.
Tell them how it will improve their life! Don't sit there and list the features of your product, list the benefits of how it will change your customers' lives! An example is if you were selling "noise cancelling headphones". A feature of these headphones is that they filter out outside noise. However a benefit is "when you're on the noisy subway on your way to work, put on these headphones and get whisked away to your favorite relaxation music!"
Once you understand that your customers want to know why they should buy your product and how it will improve their lives, then you've got the biggest, most important concept of marketing! Sell to "you" not to you!
