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5 Ways To Make Your Website Sell More
1. Make it easy to spread the word. Provide an
email-a-friend button, and it'll get used. Let your
customers do the marketing for you.
2. Make it printable. Most webpages can't be printed
easily, and people like to print out information - many
people prefer to read printed material to webpages.
Make a button that can produce a printer-friendly
version of the page, without the navigation buttons or
unnecessary graphics.
3. Help people find what they want. People tend to be
interested in the same kinds of things; people who are
looking at an action novel are more likely to be
interested in another action novel than people who read
romance novels. Software can keep track of who's buying
what, and automatically suggest to your visitors other
items they might want to buy.
4. Keep in touch. People who've dealt with you before are
more likely to buy from you again than newcomers. Use
mailing list software to keep in touch with all of your
customers, and make sure you do it regularly.
5. Make it extremely easy to find items. Your search feature
should automatically fix mispellings, suggest
alternatives, and generally ensure that anyone who wants
to buy can do it easily.
About the author:
David Berube is a technology consultant. He uses technology
to solve business problems.
Want to take advantage of one of the techniques above?
http://www.berubeconsulting.com/
