One of the most important aspects of your website is the building of links
with other sites. Not only does this gain you additional traffic, but more
importantly, it enables you to build a better and more relevant placement
with the search engines.
The easiest way to build such links is to maximize the usage from your
content. New articles and features are what keep your audience coming back
and keep Google happy. Have you considered leveraging these things to create
even more traffic? Why, you ask, after spending hours researching yourself
or paying others to do so, would you want to share your hard work? Easy
answer. It works.
New and exciting content is what attracts visitors and pushes the sale; it
lures visitors away from other sites and diverts traffic onto yours. When
someone reads an interesting and helpful article, whether it's in an email
or a website, they are drawn to your business. Consumers feel that if you're
letting other people distribute this information for free, then what you
charge for must phenomenal.
There are two easy ways to go about this. Article directory sites such as
goarticles.com or ezinearticles.com, operate on the idea of letting people
share content in exchange for recognition. Websites or newsletters looking
for content republish your article and reimburse you with credit for both
you and the main directory. They get interesting content for free; you get
the potential for a highly targeted influx of traffic. There is a more or
less free license to use the articles as long as the source is quoted and
the main site is linked. These systems, however, are not without their
flaws.
The majority of the content listed is of inferior quality. People looking
for original and helpful articles shun these sites as they often contain
poorly written, unoriginal and frequently plagiarized content. Your article
could be used by anyone, possibly sites you would prefer to have no
affiliation with, even your competitors. Search engines sometimes penalize
you on the quality of your incoming links. If a Google thinks a site is of
poor quality and has a low ranking, the site, if it links to you, can
negatively impact your own ranking.
A second, and preferable method of building links to other sites is to
locate websites that have a similar base audience, preferably a site with
the same content base, but different goals. Look for sites you know have
traffic that will be interested in your article. They get free content for
their viewers; you get credit and yet another link back to your own site.
Everybody wins. Find these sites to partner with. Grow together.
This is easily one of the best methods utilized by those who with to grow
their site. There is no quick and easy way to build both your search ranking
and your traffic. Any methods that make such lofty promises are usually of
little value in the long run, and any traffic thereby generated is often
worthless. Some tactics promising quick results can get you banned from
search engines. Play it right. Slowly add worthwhile content to your own
site and look for others to partner with.
Mom and Dad were right. It really is good to share.
Visit
www.marblehost.com or
www.pyramidlinking.com for more help building links.
