Gold is the most precious of all ornaments. It is named in the periodic table in chemistry as au. The chemistry of gold is so pure that it comes in various forms of originality like platinum, cadmium ,bronze, etc. This Gold is used to make dresses in the forms of vastrams for gods and goddess idols and also the pooja items, cross of jesus church items for service and also for namas in mosque too. It is a symbol of devinity. It is measured in carots and comes from 18 carot to 22 carot and 24 carot varieties. This gold is an important hallmark and important item in every woman's life right from birth which play's an important role during wedding in Indian traditional culture irrespective of community.
In ancient days in 18th and 19th century , gold jewellery was not so popular in the form of shops and only specialized designers used to make it a point to visit every house where they feel they can get business from this segment, prepare the designs in the way the customer wants or either way ,prepare quotations and accept orders for business and jewellery were all made (tailor made) and were made satisfactory to the rich hearts of
customers.
Slowly over a period of time, as trade developed exhaustively in this area by foreign invasion and collaboration, many shops are available in open market for sale of gold in the form of ornaments across the globe. Gold is an important ornament which is liked by the women folk in voluminous amount that how much ever more you get them, the thirst for getting more and more and having a best collection with new and latest updated designs never stops and keeps on developing further.
The beauty of gold to capture the international market can be done via the following ways
1. (Selling) releasing pure original 24 carot gold without any mix ( external mix like copper and all to diminish its originality.
2. Launching new designs without any repetition which will attract women of all age groups and that one which can be worn by any age group.(coverage can be made high for which taste of women's preferences must be known)
3. Gold with natural designs can be sold well in open market, because gold with enamel painting designs and stones ,if attempted to sell in open market in international market, many who have rich knowledge in gem and jewellery will not like because stones with gold, its added asset to existing asset, but the value of it for stones with gold or enamel paint design with gold is not so much in quality when compared to natural designs of gold. So it is safe to concentrate on natural designs in export market.
This ornament served and still serves as a basis and has its major lion's share in every women's wedding. In ancient days, when women were not much educated, these ornaments were the only assets presented by the parents of the daughter for her wedding which infact gave the valuable licence for her wedding. But slowly ladies started coming forward to acquire education in masters and doctorate levels for the purpose of serving the society and family in a healthy way. The concept of demanding ornaments started reducing from the bridegroom's side which was so predominant in ancient days. Still even though the concept of dowry is absent at present, for weddings and other occasions women in any generation love ornaments and like to dress up well without repetition of ornaments.
Hence I conclude by saying that so long as the women folk is alive in this world, there is plenty of ornaments to be released in the world gold market using gold jewellery which will make the life of every woman sparkling and dazzling so that they shine brighter more and more with beauty added as an fragrance in an everlasting manner
the author can be contacted at sowmya_ramani@yahoo.com
