1. Stay In Touch
Staying in touch with customers on a regular basis is most important.
Offer them a free e-zine subscription. Do not just send affillate ads
be sure to give them articles that they want to read.
Ask customers if they want to be updated when you make changes
to your Web site. After every sale follow-up with the customer to
see if they are satisfied with their purchase.
To see how I followup.
http://www.richardmcginnis.com/recommends/onedollar.htm
2. Friendly Dynamic Web Sites
Do you own Your own website? This is a must!!!
Make it easy for your customers to navigate
your Website. Using javascript to build dynamic
sites.
Have a "FAQ" page on your Website. Explain
anything that might confuse your customers.
Use surveys to find out how make your Web
site more customer friendly.
3. Easy And Free Communication
Make it easy and for your customers to contact you. Offer
as many contact methods as possible. Allow customers
contact you by e-mail. Hyperlink your e-mail address so
customers won't have to type it. Offer toll free numbers for
phone and fax contacts.
4. Teach Your Employees
Make sure employees know and use your customer service
policy. Give your employees bonuses or incentives to practice
excellent customer service. Tell employees to be flexible with
each individual customer, each one has different concerns,
needs and wants.
5. Impress Your Customer
Give your customers more than they expect. Send thank
you gifts to lifetime customers. E-mail them online greeting
cards on holidays or birthdays. Award bonuses or discounts
to customers who make a big purchase.
6. Be Nice
Always be polite to your customers. Use the words Please,
Thank You, and Your Welcome. Be polite to your customers
even if they are being irate with you. Always apologize to
your customers should you make a mistake. Admit your
mistakes quickly and make it up to them in a big way.
----
