So you are on of the millions of people who have a website. Congratulations. Most people are looking to improve it in one way of the other. Whether you want to make more money with your site, inform people better about your cause, or just look cooler digital illustration can help you gain the edge that you need to rise above the masses of mundane and plain websites out there.
A Word on Marketing
Internet marketing in the past used to consist of trading links to get your site noticed. The more links you could recruit, the better your site would be ranked in the search engines. Marketing used to be search engine centered. In that context there was little use for compelling digital illustration. Now internet marketing is taking on a new face marketing to the consumer. Digital illustration is imperative in the new consumer driven internet. People won't stick around in a site that is not aesthetically pleasing, easy to navigate and informative. You have to work harder to make a good website.
Branding
Because the internet is becoming more and more consumer driven branding is a big issue. All sites have a purpose. That purpose is slightly different for every site but the purpose is there. This purpose affects how you will brand your site and how it will be positioned in the peoples minds. Your digital illustration and general design can help communicate a lot about your sight and your level of professionalism. Again the look and feel of your digital illustrations will greatly depend on the purpose of your site. For example a business will use digital illustrations that are simple and professional. An artistic portfolio site will have a different look and feel. The most important thing to remember is to look hard at your purposes of the site then make your digital illustrations reflect that purpose.
A Few Tips
As much as purpose affects the design of your digital illustrations there are a couple of things that apply generally to all websites.
Simple is usually better – Users makes decisions in a very short time about whether or not they want to stay in your site. A simple site is easier for them to take in and want to stay.
Keep it consistent – The look and feel should stay the same through out the entire site. There can be variations with in the design but a general design should be implemented site wide to avoid confusion. CSS can help a great deal with this.
Make pages small – There are many users who have slow connections. Large images or really large pages take a long time to download. This causes the users to get frustrated and leave. If you implement a site wide design and reuse your digital illustration you page download times will go down.
Don't sacrifice ease of navigation for creativity- make it as easy as possible for users to find what they are looking for.
Marketing to people is the best way to increase the value of your website. Digital Illustration can make a real difference in branding you site and organization. So consider your purpose and then take a look at all of the digital illustration on you website to see if it aligns with that purpose.
Justin Grover- 10xMarketing (conversion rate enhancement) – More Visitors –More Buyers –More Revenue, if you would like to learn more about Digital Drawing or are looking for someone to do Illustration Work please visit Cartoon Solutions.
