Another way to get your name out there for IT marketing is through trusted business advisors. These are people that small businesses look to for advice. Their customers put a tremendous amount of trust in the reliability of their recommendations. In this article, you'll learn how a referral from them can be worth their weight in gold. These might come from accountants, lawyers, or bankers.
How do you go about leveraging the trusted business advisor? Let's think about an ACCOUNTANT for a moment. You can see if they need help with their technology. This can be a very helpful with credibility and a very strong and powerful testimonial if they need help with their computer systems and you do a good job for them.
Regardless of whether you do that or not, you should definitely talk to your accountant about what types of computer problems their clients have and how they address them. Here are some typical things clients might ask their accountant:
1. "I'm looking around for a good retirement account. What vendors would you recommend I work with?"
2. "I'm having a bear of a time finding health insurance. Who's good out there?"
3. "Where is a good place for a checking account?"
4. "Where is a good place for a merchant account?"
5. "I need a good attorney. I'm closing on my house."
ACCOUNTANTs often hear about their clients financial, legal, and computer needs. People tend to go to accountants as a very good source of information on a lot of different small business subjects. Accountants are a great group for you to network with to improve your IT marketing efforts.
The Bottom Line on IT Marketing
To get more referrals, develop relationships for the people who get asked for them. Accountants are one of the occupation groups that get asked "who do you know?" quite a bit.
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