Speaking to an audience with your back turned is like networking
online without a photo. It's completely ineffective - so why do
people do it and what are the other 6 deadly mistakes people make
when networking online?
- They don't include a photo on their profile page
- They don't fill in their profile
- They don't post on group discussion boards
- They do not practice the four essentials of the likeability
factor
- When they post they don't put their URL into their signature.
- They make it a mission to collect as many names as possible
- They don't follow up with the contacts they have made.
Ok, lets explore this more closely.
No 1. Your photo: If you don't have a photo no one is going to
stop on your page. Would you be interested in reading a profile
without a photo attached?
Another point about photos - make sure they are professional. I
do not want to see you in fancy dress at your best friend's
Halloween party, and I do not want to see you smooching your pet
dog unless you are a vet or own pet grooming salon.
Remember a picture tells a 1000 words. What do you want
perspective business connections to ascertain from your picture?
2. Fill in your profile: Adding as much relevant information as
you can. Do you have a website, or two , or three - make sure you
feature them. This is the part of networking online that is like
working the room in a live event. You are letting people know who
you are and initially if you are relevant to each other and worth
following up on.
3. Putting up your profile and waiting to be noticed is not
networking and frankly if this is all you have done you are
wasting all the fabulous opportunities networking online has to
offer you. If you have a website, you will know that you don't
just go live and wait. You write articles with links back to your
site, you write testimonials on other peoples sites, you
participate in discussion boards and you put your URL on all your
Products and promotional materials.
When networking online you need to post at least three times a
week, this does not mean starting a new discussion every time you
can simply reply or add value to a topic that is already live.
This will:
- lead people back to your profile page to see who you are.
- let people know what you are interested in and what your
opinions are, and if they are in line with their own thoughts and
feelings on different topics.
- keep you visible.
Remember if you don't post you are invisible. If you post
something interesting people will come to your homepage to find
out more about you.
But remember too, don't post too much or people will think you
have too much time on your hands and that your business can't be
very successful.
Posting on discussion boards brings me to point number 4. Tim
Sanders talks about working on the four essentials of your
Likeability factor. (
- Friendliness
- Relevance
- Empathy
- Realness
This is as relevant online as it is in life. Be aware that most
network members are invisible, they never post or speak their
mind, but they do read, and everything you write will reflect
your personality and your business, and therefore their decision
as to whether or not they will use your services.
Share your knowledge and wisdom. Make yourself a valuable
resource. Someone whom people want to get to know.
Number 5. Your website url is your business card online. You
wouldn't go to a live event without your cards, don't post
without adding your URL under your name.
Speaking of business cards brings me to point 6 Don't just gather
contacts. You will notice there are some people in networking
groups with hundreds of contacts on their lists. A bit like the
live net worker who runs around the room shoving business cards
in everybody's hands and grabbing cards as they go. These names
are useless unless you have something in common and keep in
touch.
Finally No 7. keep in touch with your new contacts. Look for ways
you can enhance the networking environment.
A colleague, Scott Stratten from Unmarketing.com suggests If
someone interests you look at their "Haves" and "Wants" (found on
the profile page) and see if there is something you can do to
help them. He notes that "This reinforces the importance of the
"give first" philosophy. Results are often not immediate, but
they do come, usually in a big way if you are sincere and create
real value for the people around you."
So when networking online:
- Post a professional photo on your contact page.
- Provide as much relevant information as possible on your
profile,
- Post on the discussion boards at least three times a week.
- Practice the four essentials of the likeability factor:
Friendliness, Relevance, Empathy, Realness
- When you post always put your URL into your signature.
- Connect only to people who you will be useful to or who benefit
you in some way.
- Build relationships with your contacts regularly and cull out the
dead ends regularly.
Above all have fun!
I look forward to meeting you online.
--------------------------------------------------------
) 2006 Krissy Jackson
Krissy Jackson, author of the empowering "Kick Start Your Life"
personal and professional programs, provides real simple answers
for solving life's biggest challenges. She specializes in
improving the lives and businesses of women and men from around
the globe. To contact Krissy, visit her online at
http://www.krissyjackson.com and http://www.kickstartyourlife.net
