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How to get into the Pixel Marketing Craze

Date Published: 14th April 2006
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Author: Randy Baustert RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
Pixel marketing is a rapidly growing trend on the Internet. Its origins started with The Million Dollars Homepage, designed by a college student with an idea on how to make a million dollars. He started a page that consisted of one million pixels, or little squares and sold each pixel for $1.00 each. The site garnered a lot of media publicity and the idea took off. Today, there are a lot more pixel marketing websites with the costs becoming much more competitive. The concept is gaining in popularity because of the lower cost of pixel marketing compared to more traditional means of Internet advertising.

If you are interested in getting into pixel marketing, the first thing you need to do is build a site with a blank grid. Decide how many pixels you want it to be and create it. You will now have a blank grid that is ready for pixel ads. However, there are a few more things to think about before launching.


If you are building a new site, you will not have a lot of traffic going to it yet. You will need to decide how you want to market your site to gain traffic. The more popular a site is, the more you can charge per pixel. To have a successful pixel marketing site, you will have to draw people to it in order to sell pixel ad space. Additionally, you will have to show a high page rank and traffic statistics in order to entice people to want to advertise on your space.

Next, determine the price you will charge for pixel ad space. Most places charge anywhere from a penny to a dollar per pixel. However, with the increasing popularity of pixel marketing sites, you should determine if you need to be more competitive. If you have a highly popular site, you can get away with charging more but lower traffic sites will need to maintain a low cost in order to remain competitive. You will also need to decide the length of time for the pixel ad. This can range from monthly prices to annual.


Pixel marketing has become widely popular recently because of the ease in which to set it up and the low cost to advertisers. Before launching a pixel marketing site, consider the costs to charge for a pixel ad and how you will drive traffic to the site. Make a budget of advertising costs compared to expected sales to determine your price per pixel. You can than join the new Internet craze of pixel marketing.

This article submitted by Marketing With Pixels. Your resource for Pixel Marketing information. Get your free pixel marketing ebook and free pixel ads script at http://www.marketingwithpixels.net
Tags: traffic statistics, page rank, marketing, popularity, ad space, length of time, internet advertising, squares, origins
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