Website colors are very important when you are creating an online brand or developing a web site. Just as the copy promotes a message to your targeted audience, so do the colors you choose.
Color adds focus, clarity and confidence in your business and your brand. It also helps highlight and emphasize points in your copy. However, if color is not used correctly, it can compromise your brand and any message you are trying to get across to your targeted audience. In fact, it may confuse your audience if you use colors that are not appropriate to your target market. For example, if your company provides weight loss services and your website is a bright pink, you may be actually making your audience actively hungry – as pink stimulates appetite.
Color also triggers emotions and memories on web pages. Think about how you browse the internet for a moment. You are looking for some kind of information or maybe a product. You click here and then there. Not much reading, just clicking. Then you click on a site that makes you sit up and read. What was on that site that made you pay attention? Did you find a personal thought or memory associated with that color?
In my research I have found color is closely related to demographics, such as age, race, income and profession. Consider your target audience. What colors may be appealing to them?
What are you colors telling your audience?
Lets start with black. It relates to death, dark and evil, while white relates to purity, brides, and innocence. Colors like red (heart), orange (fire), and yellow (bright sun) cause anxiety and colors like blues (like oceans) and greens (fields) are more relaxing colors. Purple mean royalty, however it doesn't occur in nature so emotions may be mixed.
I have chosen tans and browns for my website. Browns and tans are known to relate to reliability, earth and abundance. Light browns relate to genuineness while dark browns mean solid ground. I plan to express all these attributes in my website, not only through colors, but also with copy, images, audio and other website components.
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