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What Makes A Market "Hot"?

Date Published: 22nd January 2008
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Real estate investors are always seeking the hottest markets. Where can they purchase, and what can be purchased, that will make them tons of money? It's not that complicated to figure out as long as you are willing and able to do away with the generic speech and figure out what makes up a truly “hot market.”

According to Ken McElroy, author of “The ABCs of Real Estate Investing”, a hot market is something that has a high demand but a short supply. For example, if there is a piece of land on the water that appears to be undesirable, but is capable of being, that may turn out to be a piece of hot property. Usually, even highlyexperienced investors will be unable to see what is in front of their own eyes. If a property is run down, for instance, or needs cosmetic work, it may not look like much to someone who doesn't know what to look for. But the very fact that it is on the water, a place where people want to be, may make it worth having.


Another kind of of hot property, according to McElroy, is a place with persona. He mentions the Venice Beach area in California, which was featured in a movie called “Lords of Dogtown”. This is a tough, edgy spot full of skateboarders and surfers. It's “hip”, and the fact that a person lives there says to everyone else that they are hip, tough and possibly talented. If you can purchase a piece of property around there, there is instant interest, simply by reason of the “cool” factor.

Not all areas have style, however. But they may have other things, like existing industry, or a big corporation on the way. Corporations bring jobs and jobs bring more people, who need places to live. If people are coming in from another city, they are most likely feeling pretty optimistic, looking forward to a new lifestyle in a new town with a shiny new job. Their positive outlook can work in the investor’s favor.


Military bases are great population draws as well, and not all military personnel live on base, as McElroy. points out. He also cautions, however, that real estate investors should be careful when banking on military bases, because military budget cuts sometimes mean the closing of these bases.

Good old visibility can also qualify a property as a “hot property”, or at least up it’s “hotness” factor if it is in fact a desirable place to reside. Lots of drive-by traffic can be a good thing. Drive-by traffic is free advertising. It also means that there are already plenty of people around the property, and typically means that the property is on the way to work for a lot of commuters. Maybe it would be a closer journey for some people, which is a helpful thing.


What it comes down to then, is that a hot market is property where the people are. If the area enjoys a big population, or is looking forward to an increase in it’s population, it means there is a good economy, and a good economy is what will support your investment property business.

Alex Anderson Is A Licensed Minnesota Real Estate Agent Who Helps People To Find And Purchase Money-Making Investment Properties in MN. Get A Free Copy Of "The Investors' Rental Guide" At http://www.GreatInvestmentProperty.com
Tags: surfers, military personnel, corporations, tons of money, positive outlook, skateboarders, new job, real estate investors, hot market, own eyes, cosmetic work, hot property, abcs, place where people, venice beach, military bases
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