So, you are designing a brand new website for your business, chances are you would ask your co-workers, friends and family member this important question:
How does my new website looks to you?
The biggest challenge of asking this question is whether or not you are ready to hear the answers from myriad of resources like your office clerk, your cousin who’s is rock artist, your next door neighbor’s, your aunt who’s an housewife etc.Since, you are bamboozled with a constant stream of useful opinions of other people regarding how to make your website more attractive and useful. The development team is also pushed to limits in order to make website look “cool” and eye catching. Perhaps your web designer has no basic idea regarding the nature of the target market of your website.
On the other hand, a mild wave of tension is gently brewing up in your office between different departments regarding:
1) The content of your website
2) Marketing dept wants to see sales pitches…
3) Some personal views on the selection of Graphics and images used in your website….
I think everyone is trying to present your website in their own personal manner. As if this website is designed for them?
Now , I would ask you a question, ” Is this website designed for your online visitors or is it for the people surrounding you.”
Remember, before
designing your website you must clearly understand the basic nature of your audience,who would be visiting your website. Your website should be designed in a way that it creates an emotional touch with your target visitors by making some useful references to the familiar things that are somehow related to them in their day to day life.For Eg : Suppose you are planning to design a website for a discreet brand of Spanish Beer. This blend of beer generally attracts plenty of rave reviews from the people of a particular tribe in North Spain.
Since this is a pretty fresh market for you and you don’t know anything about it. Obviously you must be wondering where to start your website from?
You don’t need to worry my friend! As long as I am here to guide you through…….
In order to design a website for this theme:
1) You must delve deep in to the cultural roots of the particular tribe.
2) What are the things that excites them?
3) What is their favorite time passé?
4) What are the occasions that bring them together ?
5) Also research the brief history of that tribe.These things will help your web design company in finely sculpting a right web designing strategy to portray you website in a formidable way.
Atlas, you will get a website that will be intimately speak to the particular tribe in Spain. As an positive after affect, the people of that tribe would be so glad as they will get the feeling that your website is so understanding and so close to them.
Gradually as the time passe’s by, you will be adding interesting stories your website which bring out the best things about the people of that tribe. These stories will attract a lot of curiosity from the people of this tribe. As they would start having a feeling that your website is so caring and it is also proliferating their cultural value’s to the whole world in a very dignified manner.This emotional attachment of your website with it target market will help a lot in endorsing your new brand of beer in a best possible way.
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I think you can use this imaginative ride through the example of a beer website to design a website that will perfectly consumerate to the needs of your business.
It’s not for your marketing staff, it’s not for your close friend, it is for your target audience.
Also remember that “emotional touch”.
