Unless you’ve been living under a rock for the last several years you’ve heard of weblogs or blogs. Today the blogosphere is gigantic. There’s a blog for everyone including politicians, stay at home moms, and entrepreneurs. As acceptance of blogging continues to skyrocket, businesses are increasingly tapping into this valuable resource.
So how would a business benefit from blogging?
For one, blogging allows a quick way to hear from your customers. What used to take weeks and many thousands of dollars through market research can now be accomplished for a fraction of the time and money. That’s not to say market research doesn’t have its place because it certainly does, but now we have a compelling new tool. Business blogs allow a new dynamic in the way companies communicate with customers and visa versa.
Improving your search engine rank is another reason to start blogging. Search engines favor sites which “live”. A site which is continually growing and which contains consistent content is going to rank higher because of its perceived relevancy. If a wedding planner put up a blog where topics related to weddings (and all the other associated words) then the whole site would benefit from a high relevancy score on Google, Yahoo!, and MSN.
Another reason is to show credibility and availability. A site which allows customer feedback is saying that it believes in its own product or service. We’ve seen examples of executives blogging on a daily basis and the enormous positive customer response which takes place – people are so shocked that C level principals would get engaged to that level.
The only drawback is the time it takes but in our experience it’s well worth the investment!

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