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"What You Did Wrong With Your Domain Name(s)!"

Date Published: 12th August 2005
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Author: Mark Kessler RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
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"What You Did Wrong With Your Domain Name(s)!"

Trying to improve search engine rankings is just like a rubics
cube. A puzzle that can keep you occupied for hours. How many times
have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in
the first place!

It's a proven fact, in trying to improve search engine rankings,
that growing your site thru link popularity, by slowly acquiring
incoming quality links, adding small amounts of fresh relevant
content on a regular basis, using proper keyword density and

placement, along with making your site "sticky" so your visitor's
stay longer.

But now, there's something else that you have to know about! (and
this is a big but!)

Google is starting to weigh in heavy on domain names. Not what
your domain is, or how long you've had it. Google wants to know how
long you plan on keeping it, as in, how long is it registered for!

They've begun NOT giving as much consideration to domains
registered for just a year, thinking they might be spammers, making
a quick hit and then they're out of here. If they see you're
registered for 5 years, then you must be a serious business that has
planned on being around for quite a long time.

I live about a five iron outside of DC and made my living on the

radio. Helen Thomas, one of the all-time great White House
correspondents, would always be chosen by President Reagan to ask
questions at press conferences. Here's why:..She found out that the
President had a fondness for the color red. So, Helen started
wearing a red blazer to press conferences and he would always pick
her out of a press room packed with other reporters.

So, in other words... put a red blazer on your web site, drop 50
bucks registering your domain name for several years and show
Google, along with other search engines, you are serious about
sticking around and wanting to improve search engine rankings.

Mark Kessler is the author of "Search Engine Tantra - The Path To Heightened Rankings!" A 7 part FREE mini-course. His web site,

http://www.toptenoptimizer.com provides a wealth of information and
resources to increase link popularity and improve search engine
rankings.
Tags: domain names, domain name, search engine rankings, link popularity, long time, relevant content, keyword density, serious business, press conferences, puzzle, radio, author name, fondness, blazer, white house
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About the Author
Occupation: webmaster
Mark Kessler is the author of "Search Engine Tantra - The Path To Heightened Rankings!" A 7 part FREE mini-course. His web site, http://www.toptenoptimizer.com provides a wealth of information and resources to increase link popularity and improve search engine rankings.

Contact him at http://www.toptenoptimizer.com
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