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Tips for Recruiting Via E-Mails

Date Published: 04th February 2008
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Author: Caitlina Fuller RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
When you use recruiting software there are a lot of things to keep in mind. One of them is how important it is to use your recruiting software to recruit via email. There are several advantages for using emails for recruiting. What you should look for in your staffing software is a feature that is capable of checking email addresses and ensuring they are all working addresses. If you are emailing to addresses that are no longer valid the SMTP and POP servers will know that. And, they could blacklist you because of it. That is the last thing you want to happen because it could negatively impact your global marketing campaign. So, you can see how important it is for your recruiting software to only be sending to valid email addresses.

The next important step is to ensure that you don't have multiple entries of the same address in the system. The same principle applies here and if you are sending multiple emails to the same email address then the POP server could choose to blacklist you. Again, this will not work well for you.


You want a software that will automatically weed out email addresses that are not valid and then give you the option to send or delete. This is an excellent option and exactly what you need.
The software should also have intelligent address validation. What this means is that the software is able to break down the different types of addresses into three groups. These would be a definite invalid, valid, and maybe. The maybe addresses would be those that were deferred, refused, timeout, busy, and other. The invalid addresses are those that are syntax, bad user at domain, bad domain, other.

The software should also keep logs of all recruiting emails sent with every validation run. The reason this is important is in case there is a very high number of deferrals or refusals from emails sent. Then, a person can review the referrals rather than the computer.


Also, any SMTP server should be available for use by the recruiting emailing software. This means that the emails sent should be able to be either authenticated or anonymous. Usually, authenticated should be used because the vast majority of people will not accept emails from anonymous servers.

These are just the basics to what you should look for in recruiting management software. All of the software is a little bit different but most of the good ones offer what you are looking for. Just do some research to find the one that is right for you.
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