When a poorly tagged site lands in Google’s top ten results for certain keywords, you know that optimization isn’t everything, and that good content on its own can work wonders.At any rate, you’re peeking at the meta tag to gain keyword ideas andbetter understand a competing site’s success, not to critique that site’s optimization. You can get a tutorial in smart keywording this way;you can also get a cold-water lesson in the apparent irrelevancy of tagged keywords in some cases.


However,rising to the top of competitive search pages is sometimes impossible. However, remember that it can take six weeks for PageRank changes to affect your place in the index.The only meaningful test of keywords and your page’s optimization is performance.Everyone wants to succeed in the businesses represented by hot keywords - the most-searched words — because that’s where the highest traffic flows. 1Google fulfills over 55 billion searches a year.So, refine your keyword choices to specific, tightlydefined concepts around which you can build a high-quality, optimized page.There is a lot of traffic out there.A small niche in Google still represents thousands or millions of searches, and that many potential visitors and customers. 1Your traffic logs also serve as indicators of the success of your optimization efforts.Success is less about meeting the competitive standard of hot keywords than it is about becoming a hot site in a smaller niche.

The best domain from an optimization viewpoint is one that incorporates your chosen keywords.The domain name should be chosen with an eye to the keywords around which your site is, or will be, constructed.You should probably ignore gigantic success stories Yahoo!, eBay, Amazon, and Google, whose domain names (and company names) have little contextual meaning.If you own technology or a business model as groundbreaking and earth-shaking as each of these companies deploys, you can get cute with the domain name, too.For most businesses, the domain name should convey the subject at hand.Carrying through the idea that site optimization begins at the beginning, the first SEO step is to register your site’s domain.You should choose a domain name that contains your keyword(s) for the Google spider, which looks hard at domains as indicators of relevance.The relevance factor in the domain name isn’t about making it easy for visitors to remember you, although that doesn’t hurt.Accordingly, throw out the old-school optimizing rule that .com is a more valuable extension than .net, .biz, or the others.


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