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Is brand loyalty affecting customer’s car insurance?

Date Published: 05th February 2008
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Author: Karl Bantleman RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
Customers can get attached to certain products and car insurance is no different, many customers choose to remain with the company they have been with. Around two-thirds of customers have not changed their policy within the last 12 months and 43% have been with the same provider for the last 3 years and 7% have never changed provider. Of those who have switched, 73% say that price is their main factor whilst the majority of those have not switched say that they do not mind paying extra because of the service and offers they receive.

As customers want a mix of competitive prices, good service and deals on their car insurance , the insurers are refining their offerings to cope with demand. Customers are advised to regularly check their policies to ensure they are receiving the best deal. Due to the fragile nature of the industry, prices and deals are constantly changing so customers could be missing out on a better and cheaper deal.


When looking for cheap car insurance , it is always best to shop around for the best deal and those customers who do not do this are missing out. It seems to be a general consensus amongst customers that the more loyal you are to an insurer, the better deal you will receive but this is not necessarily true. As insurers try and tempt new customers into switching, they offer better deals and with prices set to increase during 2008, now is the time to check out your policy and shop around to see if you can find a cheaper and sometimes more comprehensive deal.

Looking for motor insurance has been made considerably easier by the internet where you can evaluate various quotes from different companies. This offers customers a great opportunity to make extra savings.

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Source: http://www.articlealley.com/article_468376_19.html
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