They say that laughter is the best medicine. And I say, if you want to have better response to your marketing materials such as your full color brochures, then charm your way to your clients’ hearts with laughter.

This is the fact. Customers and clients like to be entertained. They pay more attention to any commercial or brochure printing ad that tickles their funny bones. In fact, most memorable ad campaigns are those that are entertaining and induce laughter.

People ordinarily don’t want to see or hear a sales pitch. They find factual and serious ads boring. That’s why most business owners tend to provide customers with humorous ads. And, mind you, they do work most of the time. Indeed, funny ads seem to influence more positive response than an aggressive sales pitch.

However, humor should also be controlled. It doesn’t mean that when you infuse laughter in your ads that it would surely get you the sales you need. Humor should also be appropriate not only to your business but most importantly, to your customers. There’s a very thin line between funny and obnoxious that you, as a business owner, should know when to draw the line.

You have to consider that your humorous ad should be compatible with the product you’re selling. It seems that funny ads tend to be more appropriate to those products that are more or less low cost, can be consumed, and that doesn’t need many information to understand the product. Humorous ads tend to be light that it’s very hard to infuse laughter in something that is very serious.

Likewise, it is very important to keep in mind that entertainment should also be relevant. If not, then there’s no point in adding humor to your ad because it would only annoy your clients. Humor can reinforce your message and idea. But the lack of relevance can actually decrease your value and lessen your sales rate.

Humor is also subjective. What’s funny to one can be totally irritating to another person. It just goes to show that different things have different meanings to different people. Hence, it is important for you to identify first your target audience, lest you wear out your target clients’ humor and be offensive eventually.

Humor can be your ally when you want to have your brand recognized. But it doesn’t mean that you’ll have better chances of your clients and prospects remembering your product or getting them to decide to buy from you. Humor in your ads can help you a bit but not so much that you’ll influence your clients’ preferences. Most of the time, jokes get old and they die an unsatisfactory death.

So the next time you want to put humor in your full color brochures, try to remember that variety is the spice of life. Once your ad starts to wear out, immediately replace it with a fresh new one to keep the ball rolling. And always remember to keep everything interesting.


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Tags: marketing materials, relevance, business owners, business owner, ad campaigns, different things, humor, color brochures, hearts, medicine, brochure printing, laughter is the best medicine, thin line, aggressive sales