Is your home peculiar in some manner? Whether you live in a tree, or under water, unusual homes are not impossible to sell ... they just take a bit more effort.
Though the marketing aspect of an unusual home is just as important as advertising a regular home, you may not find your ideal buyer by placing an ad in the local paper. Homes that are strikingly different require eccentric types of buyers, so you may want to consider advertising your home internationally – or, in a few states across the nation. When you do decide to market your home, make sure that you list all those things that make your home stand out. If your home has a particularly interesting architectural appeal, why not list it in an architectural magazine? Try to think of the type of people that would buy your home, and list your house accordingly.
One sure fire way to sell an unusual home is to try and create some sort of commotion surrounding your home. For example, if your home happens to be built entirely of glass, why not host a wine and cheese party for the entire neighborhood? If you invite the entire town into your home (and show off your home’s appeal in the process), you are likely to generate some interest. Does this approach sound a bit odd? Don’t forget, many homes are sold through word of mouth. However, if you do not have any initial success with sheer marketing techniques, you may want to check your local zoning code.
Can you home be turned into a commercial space? Maybe your quirky home would be best suited as a restaurant or a factory. If you can find out what sort of zoning your home identifies with, you may be able to market your home in a whole new way. In fact, simply suggesting the idea to some buyers may be enough for them to track down (and alter) zoning laws on their own. Sometimes, prospective buyers just have to pushed in the right direction ... of course, a bit of public advertising doesn’t hurt either.
Search the internet for television shows that showcase strange and unusual homes (you’d be surprised at all the shows you find). Submit your home to a show, and allow television cameras to sell your home for you. While you can try to list your home in a number of places, television has a way of reaching nearly everyone. This tactic may be a bit unusual, but hey – so is your home, right? As you can see, selling a bizarre home is not impossible ... it just requires a bit of imagination.
Raynor James writes about real estate issues for FSBOAmerica.org - your online resource for viewing homes or advertising your
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