As a software developer or affiliate you can exponentially increase sales if you add
1. a full description of the product. Tell what it does in layman's terms. Do this when you deliver the product, and
2. suggest some practical applications of the product. No matter how intuitive it seems to you. Some of your customers will see only one [or no] application. Help the customer. That customer will come back for more.
This needs to be done for each product.
Now, if you [think you] have done this already, check it out. The problem often is a description provided in techie terms. Is this the limited client base you want? Or you do a full blown job on the sales page. Then you fail to include that same information with the product.
The sales page may not been saved by the buyer. She or he is at a loss for what was purchased. This is true especially if the sales page reference is lost and forgotten. It is also a problem if the sales page has been pulled.
You often forget that it is not only newbies who need clear explanations. Many times such simple instructions as how to highlight text must be given.
You dare not assume any previous knowledge by clients. An instruction to "ftp the page to your site" is akin to "first you build a nuclear reactor." You say these are totally unrelated concepts?
Not in the land of ignorance. Remember, you were ignorant once. You had to learn the difference between a bit and a byte. Remember? Try to capture that feeling again. Empathize with the technologically unenlightened.
That might mean step by step descriptions.
It could mean step by step instructions.
Remember, your goal is not so much to win plaudits from colleagues. It is to generate a viral tornado of satisfied, testifying and witnessing customers.
Or is it?
Well, only if you want to make sales.
