An engaging press release with an interesting ‘hook’ or angle is an excellent way to gain exposure for your product or service and can lead to media interviews with appearances on television and radio stations, and in newspapers or magazines. The objective of a release is to capture the attention of your audience, whether this is your home town, state, province, country or international market, and educate them about your product or service. Content is key when you submit your story to a
press release service.
Do you really have a newsworthy story to tell, or are you writing your press release just to throw your name out into the masses, in hopes that someone will read your pointless information? If so, then stop. Do not send a release out for the sake of just sending one. If you submit a press release with information that is not of interest to the publicand worse yet, continue to do thisyou will eventually alienate your media contacts. When your company’s name or your name is seen, it will be ignored. Make sure your press releases contain valuable information. Make every word count!
Do you have a compelling, important story to tell? Write about a new service you are offering that is unique from your competition. Or use a personal human interest angle and show how your product is helping others. Write about a new Fortune 500 company manager that is now on board with you. Or write about the benefits of your service.
Write a press release that is newsworthy. Can you time your press release with a current event, time of year or holiday? If so, then your story will have a hook for journalists. Use it.
Ask yourself these questions:
• Who benefits from my product or service?
• What new or unique bit of information can I hook readers with?
• Where will my release make the best impactwhich country, state, city?
• When is the best time to release this information?
• Why should a reader care about my product, service or information?
• How can I hook them?
What may seem like news to you may not be of any interest to the general public, or the media. Ensure that when you write your press release that you have something to write about. Look for a way to make your release unique. A release is a story, so tell it wisely and grab the attention of the general public. Do not waste your efforts in submitting a mediocre story to a
press release service if your content is not newsworthy.
What Not to Include in Your Press Release
• Do you have a story to read like an advertisement.
• Do not include your entire company history.
• Do not submit your hook and read your press release if it is geared toward illegal activity, stock promotion (unless you are a registered member of the NASD with a registration number), personal attacks, racism, discrimination or terrorism.
• Do not continually submit the same press release or a slightly modified version of the original. If your press release was not picked up or you did not receive any enquiries the first time, find a fresh, new angle to write about.
An effective press release is a great marketing tool to help promote your company’s product or service. For additional press release writing tips, visit http://www.24-7pressrelease.com/press_writing_tips.php
About The Author
Philip Louie is a Senior Business Advisor for 24-7 Press Release Newswire: http://www.24-7pressrelease.com. 24-7 Press Release Newswire is a provider of affordable
press release distribution service since 2004.
